Kenya Hunt

Interview: Emma Watson on her new hair cut, ethical fashion line with Alberta Ferretti

When did you cut your hair?
About three months ago. I didn’t tell anyone I was going to do it. I went into a hair salon in New York and took a couple of pictures of Mia Farrow and said, “I want to look like this. Make it happen.”

Over the years you’ve earned some serious sartorial credibility. Are you working on anything fashion-wise?

I just did an organic clothing line with Alberta Ferretti. Alberta wrote to me and said, “I saw what you did with People Tree and I think it’s a great idea. Would you do something with me?” I was like “Yeah.” Jane Birkin was my inspiration for the collection — classic French, ’60s Jane Birkin.

Why is organic and fair-trade fashion so important to you?

I did my A-level coursework on the developing world and fair trade and practices in the garment industry, and I found it really troubling. Nobody has any contact with the way things are made. I find it alarming that nobody questions it. I would work for anyone for free if they were prepared to make their clothes fair trade and organic. Something like one percent of clothing is made from organic cotton, which is a shame because it seems like environmental and ethical presence is really making its way into supermarkets and so many other areas. But clothing, for some reason — people don’t seem to question where their clothes are from. That’s why I wore vintage [at the Harry Potter premiere] last night.

You have a close relationship with Burberry. Have you ever considered doing something similar with them?

I’d love to persuade Christopher Bailey to do even just a section of Burberry that was organic or fair trade. I love him. He’s a very good person and an amazing designer. I have a lot of respect for him. If I can just try to persuade as many people as I can. [Ethical clothing] is something that I want to champion, it makes such a huge difference to the lives of the people who are making it and the environment. The impact is epic.

What has been the most glamorous fashion moment of your career so far?
Probably when Chanel took me to Paris to try on an outfit for a premier. I went round Coco Chanel’s apartment. I found that really overwhelming.

-by Emma Forrest

  • 1
    Marilyn says:

    Emma is gorgeous and this new hairstyle makes her look…more mature! The young woman she is now!

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    Wow – what a lovely interview. I have now pushed for it in my Swedish eco-blog. Thank you very much Kenya Hunt. The world needs more Eco-glamour inspiration. Emma Watson is a wonderful inspiration as you Kenya!

    All the best
    Tanja

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    Millan says:

    She looks good in any haircut. And I think it is amazingly funny that she is committed to fair trade issues! Go girl!

  • 5

    Les hele bloggen, ganske bra

  • 6
    lana says:

    How did you get the chance to interview Emma Watson?!

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